︎︎︎Challenge:
(Fall 2017, Educational Project)
Create a conceptual Viceland television show based on a subject of your chosing. Your show must align with the ethos of the Viceland network. Create a trailer, advertising, and a couple of pieces of merchandise to go along with the show.
︎︎︎Approach:
When researching Viceland, I realized that they don't care about the same topics that a normal television station would care about. I also realized that they care about content that is created by those who fit into middle American society and is accessible to all. I decided to make a show about streetwear culture and how it has been influencing the world in the past couple year. Posing questions like “how could a small company like Supreme be worth a billion dollars while a large retailer like Abercrombie & Fitch is only worth half of that?” and “why is the small handmade t-shirt company more popular than the big name brand t-shirts?”. This show aims to answer these questions and uncover how the small fashion designer is now the new big name.
(This project is in no way associated with Vice or Viceland and is only an educational project.)