Challenge:





(Fall 2017, Educational Project)

Create a conceptual Viceland television show based on a subject of your chosing. Your show must align with the ethos of the Viceland network. Create a trailer, advertising, and a couple of pieces of merchandise to go along with the show.
Approach:
When researching Viceland, I realized that they don't care about the same topics that a normal television station would care about. I also realized that they care about content that is created by those who fit into middle American society and is accessible to all. I decided to make a show about streetwear culture and how it has been influencing the world in the past couple year. Posing questions like “how could a small company like Supreme be worth a billion dollars while a large retailer like Abercrombie & Fitch is only worth half of that?” and “why is the small handmade t-shirt company more popular than the big name brand t-shirts?”. This show aims to answer these questions and uncover how the small fashion designer is now the new big name.


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